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The past five years has seen
a growth in the Internet (and specifically the World Wide Web)
as a communication tool that has never been rivaled by any other
medium. The printing press, the telegraph, radio, television…
none of them grew into culture-transforming institutions as quickly
as the Web. Almost everyday we rely on it for keeping us connected
across distances and quickly providing information that would
have been obscure, at best, just years ago. The result of this
information explosion is that any company can no longer view the
Web as something only applicable to high end commercial businesses
or Star Trek fans. In today's world, having a web site is as important
and necessary as having a phone or a listing in the Yellow Pages.
In fact, I'd argue that not having a site often comes across as
"unprofessional" in the eyes of many potential customers
and partners. But having a web site is not about keeping up with
the status quo. It can be a powerful tool in the development of
your company. For a minimal investment, it can pay off in huge
ways for even the smallest company. A web site can help your company
with recruitment and fundraising. It can be a major factor in
creating partnerships and resource networks. A web site can even
be a place where companies can provide technical support and converse
with their customers. Most of all, a well-done web site can provide
the most effective and public marketing for your company, acting
as a portal through which people find out about what your company
is doing and what your company offers.
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